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FROM POLO TO FRAGRANCE THE FRAGRANCE L.12.12 Blanc Eau de Toilette, inspired by the iconic Lacoste polo shirt, reveals a modern masculinity in a woody aromatic scent. Juicy grapefruit and spicy cardamom mix with vetiver and soft suede, culminating in a sense of elegance and comfort. THE PACK The bottle and outer pack feature the iconic ‘petit piqué’ pattern, reminiscent of the polo fabric. Each bottle is also adorned with an authentic Lacoste crocodile embroidery, same as on the polo shirts. THE NAME The fragrance embodiment of the iconic L.12.12 polo shirt created by René Lacoste. L for Lacoste, 1 for the code of the unique 'petit piqué' polo fabric, 2 for the code of the short-sleeved polo design, 12 for the final polo version selected by René Lacoste. THE AD CAMPAIGN Dive into a totally liberated urban tennis match in which the Lacoste ambassadors reinterpret the brand’s DNA: always on the move and creative. The campaign captures the essence of the iconic L.12.12 polo shirt and fragrances.
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