Ultra-conditioning and hydrating new Beautiful Color Moisturizing Lipstick immediately feels moisturized and smooth on your lips with rich silky pigment in just one stroke. It�s like a treat for your lips with luxurious wear and sumptuously soft comfort. Created with moisture-enriched pigments that help provide rich lasting color while help keeping lips feeling soft and smooth. Beautiful Color Moisturizing Lipstick provides exceptional colour payoff that lasts for 12 hours* without feathering or fading. Infused with Volulip� Beautiful Color Moisturizing Lipstick imparts and to help seal in moisture deep within the lip�s layers to give lips a fuller more sumptuous appearance. Volulip� has been shown to increase the look of lip volume by 15% and firmness by 13%. 96% of women saw an improvement in lip softness and smoothness after just one use. For extended wear pair with Beautiful Color Precision Glide Lip Liner. This creamy high pigment formula defines lips with waterproof smudge-proof color that lasts for 12 hours. The lipsticks are embossed with the Red Door logo emblem and housed in modern package designed a sleek gold tube with the signature Red Door design. Based on a US clinical study of 30 women aged 25-65 over a 12 hour period. Based on one month in vivo testing on 21 women using a lip treatment product with 1% Volulip. Volulip is used under the authorization of Sederma Inc. Key Ingredients Moisture Binding Spheres: Hydrate and seal in moisture to provide smoother lips. Volulip: Delivers and locks moisture into lips to give them a fuller plumper appearance. Moisture Enriched Pigments: Moisturizing spheres surround and moisturize each pigment providing rich lasting color while making lips feel smooth and soft. Shea Butter: A natural emollient that soothes and protects lips. Vitamins A C E: A powerful blend of vitamins to help keep lips looking moisturized and healthy. Volulip is used under the authorization of Sederma Inc.