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This fragrance is a powerful reinvention of this signature Armani fragrance Si Passione adds a new dimension to Giorgio Armani's feminine fragrance personality - in his own words an irresistible combination of grace strength and independence of spirit. Si Passione reiterates the keynote signature of Si - blackcurrant Jungle Essence nectar combined with a sparkling joyful pear. The new Si Passione fragrance combines intense vanilla with the blooms of rose heliotrope and jasmine to create a sensual fruity floral scent reflective of the simultaneous delicacy and strength of femininity. At the very heart of Si Passione is cedarwood and the modern ambery-woody Orcanox giving a maturity and character mirroring a boldness of emotion evoking true passion. The colour red is emblematic of Si Passione's attitude and essence. Red as a sign of vitality red as a signal of passion. Red to wish you good and punitiveness says Giorgio Armani. Red is also the colour of passion and of love - passion that makes your heart beat faster. A new emotion a new femininity a new personality. A new passion.
L'Oreal New Zealand Limited, Auckland.
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