Floris London White Rose EDT 100ml

Meet the new bloom, confident and modern, self-assured and warm, an elegant contradiction of silk and spice. Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country. Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy. White Rose was originally created in the early 1800s. It was crafted at our Jermyn Street shop in London by Mr John Floris. The fragrance was a favourite of Florence Nightingale.She had bottles shipped out to her while nursing in the Crimea war. You can read a treasured letter from Florence in our Jermyn Street shop, where it is on display. In the letter, she expresses her gratitude to Mr Floris and her favourite fragrance, White Rose.

Meet the new bloom, confident and modern, self-assured and warm, an elegant contradiction of silk and spice.

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