Yves Saint Laurent Rouge Pur Couture The Bold 1968 37.4g

What it is Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish. What it does Our most innovative formula with Red Floral and Grape Oils helps lips feel comfortable and moisturized for up to 10 hours. The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.

Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish.

In a consumer test:
--92% agree the Bold feels soft and silky on lips
--98% agree the Bold glides effortlessly onto lips In a consumer test
--Up to 10 hour moisturized feel on lips

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