{"title":"K Beauty","description":"","products":[{"product_id":"sulwhasoo-concentrated-ginseng-renewing-cream-ex-60ml","title":"Sulwhasoo Concentrated Ginseng Renewing Cream EX 60ml","description":"Contains ginseng flower extract which revitalizes the skin.\nFormulated with GINSENOMICS to minimize the signs of aging, helps reducing appearances of wrinkles and fine lines and keep your skin firm.\nIncreases skin elasticity and boosts its resilience and moisture level with lightweight and refreshing texture.","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627973963932,"sku":"20032416","price":400.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032416-4.jpg?v=1740176503"},{"product_id":"sulwhasoo-concentrated-ginseng-renewing-emulsion-ex-125ml","title":"Sulwhasoo Concentrated Ginseng Renewing Emulsion EX 125ml","description":"This weightless anti-ageing lotion combines the skin rejuvenating power of Sulwhasoo's unique GINSENOMICS and the rich moisturizing and nourishing power of Steamed Ginseng Water Concentrate to help protect the skin from external stressors. The formula finds the optimal oil-moisture balance for the skin and improves the skin's ability to retain moisture longer by strengthening skin moisture barrier. The milky texture feels soft and supple upon application and the formula spreads smoothly and creates a moisture layer that keeps moisture locked inside the skin. GINSENOMICS is a powerful, active beauty Ginsenoside developed by Sulwhasoo to help minimize visible signs of aging. Sulwhasoo enriches the rarest type of Ginseng Saponin more than 6,000 times to produce GINSENOMICS. It enhances your skin’s ability to regenerate and keep it looking firm and resilient against any external aggressors, helping to reduce wrinkles that have appeared on your skin.\n\nGINSENOMICS is a powerful, active beauty Ginsenoside developed by Sulwhasoo to help minimize visible signs of aging. Sulwhasoo enriches the rarest type of Ginseng Saponin more than 6,000 times to produce GINSENOMICS. It enhances your skin’s ability to regenerate and keep it looking firm and resilient against any external aggressors, helping to reduce wrinkles that have appeared on your skin.\n\n1-Helping to reduce wrinkles that have appeared on your skin.\n\n2-Improves the skin's ability to retain moisture longer by strengthening skin moisture barrier.","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974062236,"sku":"20032408","price":140.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032408-4.jpg?v=1740176505"},{"product_id":"sulwhasoo-concentrated-ginseng-renewing-eye-cream-20ml","title":"Sulwhasoo Concentrated Ginseng Renewing Eye Cream 20ml","description":"Benefits:\nThis eye cream improves fine lines around the eye area with its ginger extract-infused formula.\nImproves elasticity and reduces puffiness around the eye area with its Ginsenomics formula.\nFormulated with ginseng flowers extract that tightens the skin around the eyes.\nComes with an eye massaging applicator.","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627973996700,"sku":"20032411","price":199.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032411-0.jpg?v=1740176505"},{"product_id":"sulwhasoo-concentrated-ginseng-renewing-water-ex-150ml","title":"Sulwhasoo Concentrated Ginseng Renewing Water EX 150ml","description":"A boosting, activating \u0026amp; anti-aging facial mask for all skin types\nJAUM ActivatorTM immediately nourishes \u0026amp; hydrates skin barrier\nMicro Net Radiance Sheet, made of young cotton, holds more serum on skin\nHelps skin absorb more ingredients effectively \u0026amp; gently envelops skin\nRegains skin radiance, elasticity \u0026amp; improves signs of wrinkles\nCalms the mind with the subtle \u0026amp; aromatic scent of the First Care fragrance\nSkin becomes healthier, dewier, clearer, smoother \u0026amp; revitalized\nCan be used on day \u0026amp; night \u0026amp; leaves no sticky residue","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974029468,"sku":"20032407","price":130.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032407-0.jpg?v=1740176507"},{"product_id":"sulwhasoo-essential-balancing-emulsion-ex-125ml","title":"Sulwhasoo Essential Balancing Emulsion EX 125ml","description":"The Sulwhasoo Essential Balancing Emulsion EX is designed to moisturize and nourish the skin, helping to improve its overall texture and appearance. It contains a blend of Korean herbal ingredients, including Mountain Peony extract and Yai Jiu Hua, to help balance and hydrate the skin while enhancing its resilience.\n\nThis emulsion is suitable for all skin types and can be used as a part of your daily skincare routine. It has a lightweight texture that absorbs easily into the skin, leaving it feeling soft and supple.","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974095004,"sku":"20032409","price":100.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032409-0.jpg?v=1740176509"},{"product_id":"sulwhasoo-essential-comfort-balancing-daily-routine-set-6pcs","title":"Sulwhasoo Essential Comfort Balancing Daily Routine Set 6pcs","description":"Set Includes:\nEssential Comfort Balancing Water 150ml\nEssential Comfort Balancing Emulsion 125ml\nSamples:\nEssential Comfort Balancing Water 15ml\nEssential Comfort Balancing Emulsion 15ml\nFirst Care Activating Serum VI 8ml\nEssential Comfort Firming Cream 15ml","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974127772,"sku":"20032420","price":180.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032420-0.jpg?v=1740176510"},{"product_id":"sulwhasoo-essential-comfort-balancing-water-150ml","title":"Sulwhasoo Essential Comfort Balancing Water 150ml","description":"JAUM Moisturizing Complex\nRepairs dry skin that has become brittle due to external stimulation.\nrelaxed\nRelieve dryness and discomfort caused by external stimulation.\nMoisturize\nHydrates dry skin.\nMaintain water balance\nImprove skin moisture balance\nStrengthens healthy skin.\nMild in nature\nInstantly fills skin with moisture\nLong-lasting deep moisturizing,\nSkin that becomes sensitive due to external stimulation\nIt can also be used with peace of mind.\nPassed hypoallergenic test\nDermatologically tested\nSkin irritation level 0.0\nfresh and light\nDelicate gel texture formula","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974160540,"sku":"20032406","price":90.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032406-0.jpg?v=1747172582"},{"product_id":"sulwhasoo-first-care-activating-mask-set-5-sheets-5pk","title":"Sulwhasoo First Care Activating Mask Set 5 Sheets 5pk","description":"Benefits:\nA 2023 renewal version of First Care Activating Mask 5pcs.\nA radiance-boosting sheet mask formulated with Sulwhasoo's iconic First Care Activating Serum VI.\nInfused with Sulwhasoo Master Complex to improve the skin’s moisture barrier and enhance its vitality.\nFormulated with Young Paper Mulberry that penetrates into the skin’s inner layer instantly and provides a cooling effect that helps lower skin temperature.\nProvide an after-spa-like glow with intensive hydration and nourishment that induces healthy radiance.","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974226076,"sku":"20032414","price":90.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032414-0.jpg?v=1740176512"},{"product_id":"sulwhasoo-essential-comfort-firming-cream-75ml","title":"Sulwhasoo Essential Comfort Firming Cream 75ml","description":"A firming cream with JISUN Firming Complex, a highly activating ingredient, for skin firmness\nDelivers 3-in-benefit: Soothing, Hydration, and Anti-Dryness\nA mosituriser packed with 5 herbal ingredients for soothing and hydration\nto take good care of skin dryness weakened by external stressors\nImproves skin’s moisture balance to achieve healthy skin condition\nHas a gentle, jelly-like creamy texture that instantly replenishes moisture\nand induces firmer skin\nHypoallergenic tested, Dermatologically tested","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974193308,"sku":"20032412","price":145.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032412-0.jpg?v=1740176513"},{"product_id":"sulwhasoo-first-care-activating-serum-vi-90ml","title":"Sulwhasoo First Care Activating Serum VI 90ml","description":"A serum as the first step of your skincare routine to help prevent the appearance of wrinkles and fine lines caused by dryness after cleaning.\n\nFormulated with Sulwhasoo Master Complex to repair damaged skin barrier and help reduce the appearance of aging-signs.\nInstantly absorbed by the skin, leaving the skin soft and smooth.","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974258844,"sku":"20032410","price":160.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032410-0.jpg?v=1740176515"},{"product_id":"sulwhasoo-perfecting-cushion-ex-spf-50-2x-15g-17-ivory-beige-30g","title":"Sulwhasoo Perfecting Cushion Ex SPF 50 (2x 15g) 17 Ivory Beige 30g","description":"Flexible Film-Fixing Polymer gives a seamless veil for a natural, flawless complexion up to 12 hours\nApricot Kernel Oil helps boost collagen formation in the skin\nPerfectly improves the skin's resilience to combat wrinkles Jaumdan\nWater \u0026amp; antioxidants provide essential moisture \u0026amp; deliver lifting effects\nExtremely high SPF protects skin from harmful UVA\/B rays to prevent photo-aging","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974291612,"sku":"20032419","price":79.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032419-0.jpg?v=1740176516"},{"product_id":"sulwhasoo-overnight-vitalizing-mask-120ml","title":"Sulwhasoo Overnight Vitalizing Mask 120ml","description":"A lightweight sleeping mask that strengthens the moisture barrier of the skin and prevents moisture loss overnight, leaving the skin nourished and healthy the next morning.\n\nFormulated with Nutritive RED Elixir, which contains Ziziphus Jujuba Fruit Extract and Punica Granatum Fruit Extract, to offer the skin rich nutrients and keep the skin hydrated.\nHelps firmer and soften the skin texture.","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974324380,"sku":"20032415","price":85.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032415-0.jpg?v=1740176518"},{"product_id":"sulwhasoo-perfecting-cushion-ex-spf-50-2x-15g-21-natural-pink-30g","title":"Sulwhasoo Perfecting Cushion Ex SPF 50 (2x 15g) 21 Natural Pink 30g","description":"Flexible Film-Fixing Polymer gives a seamless veil for a natural, flawless complexion up to 12 hours\nApricot Kernel Oil helps boost collagen formation in the skin\nPerfectly improves the skin's resilience to combat wrinkles Jaumdan\nWater \u0026amp; antioxidants provide essential moisture \u0026amp; deliver lifting effects\nExtremely high SPF protects skin from harmful UVA\/B rays to prevent photo-aging","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974357148,"sku":"20032417","price":79.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032417-0.jpg?v=1740176519"},{"product_id":"sulwhasoo-perfecting-cushion-ex-spf-50-2x-15g-23-natural-beige-30g","title":"Sulwhasoo Perfecting Cushion Ex SPF 50 (2x 15g) 23 Natural Beige 30g","description":"Flexible Film-Fixing Polymer gives a seamless veil for a natural, flawless complexion up to 12 hours\nApricot Kernel Oil helps boost collagen formation in the skin\nPerfectly improves the skin's resilience to combat wrinkles Jaumdan\nWater \u0026amp; antioxidants provide essential moisture \u0026amp; deliver lifting effects\nExtremely high SPF protects skin from harmful UVA\/B rays to prevent photo-aging","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974389916,"sku":"20032418","price":79.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032418-4.jpg?v=1740176521"},{"product_id":"sulwhasoo-uv-wise-brightening-multi-sun-cream-creamy-glow-spf50-pa-50ml","title":"Sulwhasoo UV Wise Brightening Multi Sun Cream Creamy Glow SPF50+ \/ PA++++ 50ml","description":"A soft cream-type texture that creates moist and radiant skin Recommended for consumers with delicate and dry skin who prefer a moist, creamy sunscreen that enhances skin radiance\nRecommended for consumers who are looking for a product that boosts skin radiance upon application.\n\nThe ultimate triple protection for your skin against harmful internal and external factors that affect the skin An anti-hazardous environment protective shield\nThe UV Wise Brightening Multi Protector creates a strong protective barrier against harmful environmental factors, such as UV rays (SPF50+\/PA++++) and ultra-fine dust (PM2.5).\n* Blue Light Protector = Milky Tone Up\n\nA soothing protective shield\nThe Wumei extracts featured in Sulwhasoo's exclusive Snowise FormulaTM that protects the skin from external heat irritation in order to keep it healthy and soft.\n* Sulwhasoo’s exclusive Snowise Formula:\nMulberry roots + Mulberry fruit + White ginseng polysaccharides + Wumei + Baical skullcap\n\nA brightening protective shield\nThe UV Wise Brightening Multi Protector enhances skin brightness and reduces melanin in order to make your skin looking clearer and brighter the longer you use the product.","brand":"Sulwhasoo","offers":[{"title":"Default Title","offer_id":44627974422684,"sku":"20032413","price":140.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20032413-0.jpg?v=1740176523"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100ml","title":"Beauty of Joseon Apricot Blossom Peeling Gel 100ml","description":"Gommage-type exfoliant formulated with 19% Prunus Mume Flower Water and 8% plant-derived cellulose.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266193580188,"sku":"20038494","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038494-0.jpg?v=1771280574"},{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"Beauty of Joseon Dynasty Cream 50ml","description":"Meet the 'Dynasty Cream,' our very first product here at Beauty of Joseon, and a long-time favorite of many of our customers. Its firm and creamy texture gives your skin deep, long-lasting moisture and nourishment. This all-in-one cream is filled with good-for-skin ingredients like rice bran water, ginseng water, squalane, and niacinamide. These ingredients help to keep your skin healthy, hydrated, and balanced. Its firm texture sinks into your skin, providing moisture and nourishment from deep within.\n\nLong-lasting moisture: Enriched with 2% niacinamide and 2% squalane, it balances oil and moisture and protects skin from external stimuli.\nSubtle glow finish: This cream provides a gentle, glowy finish. It creates a natural and healthy glow when used with foundation.\n\nKEY INGREDIENTS\nRice bran water 29%: Rice bran is the finest inner bran of milled rice. In the Joseon Dynasty, rice bran water was used like the toner of today. It was called 'Beauty Water', used for beautiful skin. Rice bran, rich in amino acids, minerals, and vitamin E, helps to keep the skin moist and healthy.\n\nGinseng root water 5%: Ginseng is the most important herbal ingredient in Korean history. In the Joseon Dynasty, it was called 'Shincho', meaning herb from the gods. The rich saponin contained in ginseng helps to make the skin healthier and more energized.\n\nSqualane 2%: Squalane, which has properties similar to sebum, helps to balance oil and moisture and acts as a moisture barrier to protect the skin from external stimuli.\n\nNiacinamide 2%: Niacinamide is a water-soluble B vitamin. It helps to prevent excessively dry or oily skin by regulating sebum secretion.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194006172,"sku":"20038489","price":44.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038489-0.jpg?v=1770416777"},{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Beauty of Joseon Ginseng Essence Water 150ml","description":"A fresh, nourishing toner enriched with Hanbang(traditional Korean herbal medicine) ingredients for smoother and revitalised skin","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194038940,"sku":"20038491","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038491-0.png?v=1759269817"},{"product_id":"beauty-of-joseon-centella-light-on-serum-30ml","title":"Beauty of Joseon Centella Light On Serum 30ml","description":"Moisturisation without dryness","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194071708,"sku":"20038502","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038502-0.jpg?v=1768859551"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-50ml","title":"Beauty of Joseon Ginseng Moist Sun Serum 50ml","description":"The capsule serum formula provides a moist and light finish with gentle UV protection.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194104476,"sku":"20038488","price":37.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038488-0.jpg?v=1771280575"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Beauty of Joseon Ginseng Cleansing Oil 210ml","description":"We believe that the most important step in skin care is cleansing.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194137244,"sku":"20038497","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038497-0.jpg?v=1770850898"},{"product_id":"beauty-of-joseon-ginseng-eye-serum-30ml","title":"Beauty of Joseon Ginseng Eye Serum 30ml","description":"An eye serum that helps to improve wrinkles on the sensitive skin around the eyes by combining ginseng extract and retinal.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194202780,"sku":"20038503","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038503-0.jpg?v=1768859557"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-toner-150ml","title":"Beauty of Joseon Glow Replenishing Rice Milk Toner 150ml","description":"Deep Hydration and Antioxidant Protection:\nFormulated with rice extract and rice amino acids, this toner provides deep hydration and enhances antioxidant effects. It penetrates deeply to hydrate and smooth dry, rough skin, preventing inner skin dryness and keeping your skin moisturised and comfortable all day long.\n\nRefreshing Dual-Layer Formula:\nFeaturing a unique dual-layer formula, this toner combines a moisture layer filled with rice extract for hydration and a powder layer to control sebum. The sebum control powder helps absorb excess oil and care for pores, making it ideal for red or acne-prone skin. This combination delivers a non-greasy, fresh finish.\n\nVersatile Daily Toner for All Seasons:\nSuitable for use in all four seasons, this daily toner adapts to various skin types and changing needs throughout the year. It combines the deep moisturising properties reminiscent of Ginseng Essence Water with the refreshing sensation of Green Plum Refreshing Toner, making it an essential part of your skincare routine for a radiant complexion.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194235548,"sku":"20038504","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038504-0.jpg?v=1770850901"},{"product_id":"beauty-of-joseon-ginseng-snail-mucin-revive-serum-30ml","title":"Beauty of Joseon Ginseng Snail Mucin Revive Serum 30ml","description":"A light-weight, but nourishing serum enriched with Hanbang(traditional Korean herbal medicine) ingredients for deep hydration","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194268316,"sku":"20038500","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038500-0.jpg?v=1768859560"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-150ml","title":"Beauty of Joseon Green Plum Refreshing Toner 150ml","description":"Daily Exfoliating Toner","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194301084,"sku":"20038490","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038490-0.png?v=1759269855"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser 100ml","description":"When you are looking for a cleansing product, it is important to check if it has excellent cleansing ability without damaging the skin barrier.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194333852,"sku":"20038496","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038496-0.jpg?v=1770850903"},{"product_id":"beauty-of-joseon-green-tea-calming-serum-30ml","title":"Beauty of Joseon Green Tea Calming Serum 30ml","description":"A calming serum enriched with naturally-derived Hanbang ingredients for calming \u0026amp; moisturising","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194366620,"sku":"20038498","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038498-0.jpg?v=1769484477"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150ml","title":"Beauty of Joseon Ground Rice and Honey Glow Mask 150ml","description":"Comprehensive All-in-One Care:\nEnjoy the benefits of brightening, antioxidant protection, moisturising, and soothing in one step. This mask combines upcycled makgeolli lees, honey, clay powder, and rice hull powder for thorough skin care that improves texture and provides deep hydration.\n\nGentle Pore and Skin Trouble Care:\nKaolin clay absorbs excess sebum and purifies pores, while honey delivers moisture and calms inflammation. The mask ensures your skin is left purified and hydrated without tightness, making it ideal for sensitive and acne-prone skin.\n\nNatural Exfoliation and Hydration:\nThe inclusion of natural rice hull powder gently exfoliates dead skin cells and impurities, while 5% honey offers deep hydration and antibacterial benefits. This combination leaves your skin smooth, supple, and radiant.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194399388,"sku":"20038505","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038505-0.jpg?v=1769484773"},{"product_id":"beauty-of-joseon-propolis-glow-serum-30ml","title":"Beauty of Joseon Propolis Glow Serum 30ml","description":"A honey-like serum enriched with Hanbang(traditional Korean herbal medicine) ingredients for brighter skin","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266194432156,"sku":"20038499","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038499-0.jpg?v=1769484720"},{"product_id":"beauty-of-joseon-rice-relief-sun-50ml","title":"Beauty of Joseon Rice Relief Sun 50ml","description":"Treat your skin to this clean, lightweight sunscreen with rice extract that comfortably hydrates for a non-sticky application and leaves your complexion dewy, bouncy, and bright.\nFormulated to feel exactly like a creamy moisturiser, this sunscreen stays lightweight and non-sticky no matter how much you apply. Infused with 30% rice extract and fermented grain extracts rich in vitamins, amino acids, and minerals to help moisturise and soothe with every application. Absorbs quickly for a natural glow with zero white cast, ever.\n\nKEY INGREDIENTS\nRice extract 30% + Grain fermented extracts: Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.\n\nSPF \u0026amp; PA PROTECTION\nBroad Spectrum SPF50+ protection.\n2 Hours Water Resistant.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266195087516,"sku":"20038485","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038485-0.jpg?v=1759269894"},{"product_id":"beauty-of-joseon-rice-relief-sun-aqua-fresh-50ml","title":"Beauty of Joseon Rice Relief Sun Aqua Fresh 50ml","description":"Fast-Absorbing Formula\nJust like the original Relief Sun, Aqua-Fresh features a watery, fast-absorbing texture that blends seamlessly, no white cast or greasy residue. Get an airy finish, even with multiple layers!\n\nLotion Texture\nA moisturising, lotion-like consistency that applies smoothly, leaving your skin feeling fresh and comfortable without any white cast or blue undertones.\n\nRice Seed Water 30% + Panthenol (Vitamin B5)\nClear, radiant and soothed! Strengthen the skin’s moisture barrier and calm irritation caused by UV rays and environmental factors.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266195218588,"sku":"20038486","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038486-0.jpg?v=1769484234"},{"product_id":"beauty-of-joseon-red-bean-water-gel-100ml","title":"Beauty of Joseon Red Bean Water Gel 100ml","description":"Light moisture-gel formula","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266195120284,"sku":"20038492","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038492-0.jpg?v=1769484325"},{"product_id":"beauty-of-joseon-rice-glow-deep-serum-30ml","title":"Beauty of Joseon Rice Glow Deep Serum 30ml","description":"A light-weight, hydrating serum enriched with Hanbang(traditional Korean herbal medicine) ingredients for skin brightening \u0026amp; anti-pigmentation","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266195153052,"sku":"20038501","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038501-0.jpg?v=1769484553"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml","title":"Beauty of Joseon Radiance Cleansing Balm 100ml","description":"It is a balm-type cleansing oil that gently melts eye, lip, base makeup and sebum.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266195251356,"sku":"20038495","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038495-0.jpg?v=1769484773"},{"product_id":"beauty-of-joseon-mugwot-matte-sun-stick-18g","title":"Beauty of Joseon Mugwot Matte Sun Stick 18g","description":"Matte Sun Stick was developed with Ramón @glowbyramon, an influencer and cosmetic chemist, as the director. It was created after an extensive collaboration by meticulously going through all the processes that fall under BOJ's brand philosophy of Modern Hanbang skin care.\nWhile most sun sticks are tailored for outdoor pursuits, we've designed ours to be just as beneficial in our everyday urban environments. Regular sunscreen reapplication every 2-3 hours is crucial for optimal SPF and PA protection, but it's often challenging. Therefore, we've engineered a sun stick with a matte formula that applies smoothly, without becoming clumpy or greasy, even when reapplied over makeup.\nOur sun stick utilizes a sebum-control silica powder to regulate oil production, ensuring an adherence boost and a smooth, matte finish. Plus, it's packed with artemisia capillaris and green tea extracts, contributing to a smooth skin texture while preserving its hydration.\n\nNon-greasy matte sun stick: It is a matte sun stick without any of the oily or sticky feelings. It is hygienic as you don’t need to apply it with your hands, and it is compact, enabling convenient use anytime, anywhere.\nPorous sebum-control silica powder: Sebum-control silica powder regulates sebum on the skin, giving a smooth and soft-rolling feeling without greasiness.\n\nKEY INGREDIENTS\nArtemisia Capillaris: Mugwort has been an important ingredient throughout the history of oriental medicine. And artemisia capillaris has a cooling property and has been used as a therapeutic medicine to lower body temperature since ancient times. It contains vitamins A and C as well as various minerals to help nourish and soothe the skin.\n\nSPF \u0026amp; PA PROTECTION\nBroad Spectrum SPF50+ protection.\n2 Hours Water Resistant.","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266195284124,"sku":"20038487","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038487-0.jpg?v=1759269930"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask-140ml","title":"Beauty of Joseon Red Bean Refreshing Pore Mask 140ml","description":"Moist Clay Texture","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45266195185820,"sku":"20038493","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038493-0.jpg?v=1759269937"},{"product_id":"derma-factory-aquaporin-hydrating-cream-70ml","title":"Derma Factory Aquaporin Hydrating 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