{"title":"15% OFF COLOR WOW*","description":null,"products":[{"product_id":"color-wow-color-security-conditioner-250ml","title":"Color Wow Color Security Conditioner 250ml","description":"Why we love it:\nCatering for fine to normal, colour-treated hair, the Color WOW Color Security Conditioner works to hydrate, soften and maintain vibrancy.\n\nHow it works: \nPowered by a colour-shielding Sealicon Complex and eight non-oxidising conditioning agents, the weightless formula delivers a high-shine finish and radiant, healthy-looking locks from root to tip.\n\nFor best results: \nComplement your hair routine by using the Color Wow Color Security Shampoo and either the Color Security Conditioner for fine to normal hair or the Color Security Conditioner for normal to thick hair.  Discover the full Color Wow Collection.\n\nBenefits Include:\n\nFine, thin, fragile hair; dry, dehydrated hair; ideal for colour-treated hair\nSuper-light hydrator and power detangler\nWon't oxidise and turn hair yellow or brassy so your colour stays glossy and bright\nArgan oil nourishes + delivers silky-smooth, glossy hair\n3 levels of thermal protection keeps the hair safe from dehydration and dulling\nPrevent colour-fade\nSulfate free\nCruelty-free","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196712046748,"sku":"20038929","price":56.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038929-0.png?v=1771209310"},{"product_id":"color-wow-color-security-shampoo-250ml","title":"Color Wow Color Security Shampoo 250ml","description":"Why we love it:\nRefresh your hair from root to tip with the Color WOW Color Security Shampoo; a gentle cleansing formula that forms a luxurious lather to eliminate impurities without over-drying or stripping hair colour.\n\nHow it works: \nCatering specifically for coloured hair, the lightweight shampoo utilises a Japanese amino-fortified complex to help prevent breakage and dullness, whilst defending against colour fading to leave locks radiant, vibrant and healthy.\n\nFor best results: \nComplement your hair routine by using the Color Wow Color Security Shampoo and either the Color Security Conditioner for fine to normal hair or the Color Security Conditioner for normal to thick hair.  Discover the full Color Wow Collection.\n\nBenefits Include:\n\nFor all hair types. Helps promote optimal hair and scalp condition and healthy hair growth\nPerfect for extensions\nOne rich lathering, sulfate-free, residue-free formula for all hair types\nUnlike most shampoos, every ingredient rinses off for optimal hair and scalp health\nContains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss\nPrevent colour-fade\nSulfate free\nCruelty-free","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196712079516,"sku":"20038928","price":56.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038928-0.png?v=1771209314"},{"product_id":"color-wow-dream-filter-pre-shampoo-mineral-remover-200ml","title":"Color Wow Dream Filter Pre-Shampoo Mineral Remover 200ml","description":"Why we love it:\nRevive dull, discoloured hair with Color Wow Dream Filter. This pre-shampoo spray gently removes mineral buildup from hard water, chlorine, and pollution, restoring vibrant, picture-perfect colour in just minutes.\n\nHow it works:\nThe breakthrough formula acts like a magnet, lifting impurities that cause brassiness, dullness, and colour distortion—without stripping moisture. Ideal for blonde, grey, or colour-treated hair that needs a refresh.\n\nFrom the experts:\n“If your hair looks brassy or feels coated and heavy, Dream Filter is your go-to. Use it weekly to keep colour fresh and bright, especially in hard water areas.”\n\nBenefits include:\n\nRemoves minerals, chlorine, and pollutants in just 1-3 minutes\nRevives brightness and vibrancy in colour-treated hair\nLightweight, non-drying formula\nSafe for all hair types, including keratin-treated hair\nNo peroxide, sulphates, or harsh ingredients","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196712112284,"sku":"20038933","price":59.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038933-0.png?v=1771209318"},{"product_id":"color-wow-root-cover-up-dark-blonde-21g","title":"Color Wow Root Cover up Dark Blonde 21g","description":"Cover greys and dark roots, refresh highlights, thicken \u0026amp; perfect thinning hairlines \n\nCovers grey seamlessly, even covers dark roots and extends highlights without peroxide\nPrecise application, no mess like sprays\nNever stiff, sticky or waxy like mascaras and crayons\nLooks completely natural, mimics hair's reflective qualities \nWater resistant formula, you can even swim in it\nNo waxes, dyes or parabens\nCan also be used to fill in hairlines and cover gaps to create the look of thicker hair","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196713128092,"sku":"20038940","price":57.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038940-0.png?v=1771209323"},{"product_id":"color-wow-root-cover-up-dark-brown-21g","title":"Color Wow Root Cover Up Dark Brown 21g","description":"Cover greys and dark roots, refresh highlights, thicken \u0026amp; perfect thinning hairlines\n\nCovers grey seamlessly, even covers dark roots and extends highlights without peroxide\nPrecise application, no mess like sprays\nNever stiff, sticky or waxy like mascaras and crayons\nLooks completely natural, mimics hair's reflective qualities\nWater resistant formula, you can even swim in it\nNo waxes, dyes or parabens\nCan also be used to fill in hairlines and cover gaps to create the look of thicker hair","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196713193628,"sku":"11193236","price":57.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_11193236-0.png?v=1771209335"},{"product_id":"color-wow-root-cover-up-light-brown-21g","title":"Color Wow Root Cover Up Light Brown 21g","description":"Cover greys and dark roots, refresh highlights, thicken \u0026amp; perfect thinning hairlines \n\nCovers grey seamlessly, even covers dark roots and extends highlights without peroxide\nPrecise application, no mess like sprays\nNever stiff, sticky or waxy like mascaras and crayons\nLooks completely natural, mimics hair's reflective qualities \nWater resistant formula, you can even swim in it\nNo waxes, dyes or parabens\nCan also be used to fill in hairlines and cover gaps to create the look of thicker hair","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196713160860,"sku":"11193234","price":57.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_11193234-0.png?v=1771209347"},{"product_id":"color-wow-root-cover-up-medium-brown-21g","title":"Color Wow Root Cover Up Medium Brown 21g","description":"Cover greys and dark roots, refresh highlights, thicken \u0026amp; perfect thinning hairlines \n\nCovers grey seamlessly, even covers dark roots and extends highlights without peroxide\nPrecise application, no mess like sprays\nNever stiff, sticky or waxy like mascaras and crayons\nLooks completely natural, mimics hair's reflective qualities\nWater resistant formula, you can even swim in it\nNo waxes, dyes or parabens\nCan also be used to fill in hairlines and cover gaps to create the look of thicker hair","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196713226396,"sku":"11193235","price":57.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_11193235-0.png?v=1771209363"},{"product_id":"color-wow-root-cover-up-platinum-blonde-21g","title":"Color Wow Root Cover Up Platinum Blonde 21g","description":"Cover greys and dark roots, refresh highlights, thicken \u0026amp; perfect thinning hairlines \n\nCovers grey seamlessly, even covers dark roots and extends highlights without peroxide\nPrecise application, no mess like sprays\nNever stiff, sticky or waxy like mascaras and crayons\nLooks completely natural, mimics hair's reflective qualities\nWater resistant formula, you can even swim in it\nNo waxes, dyes or parabens\nCan also be used to fill in hairlines and cover gaps to create the look of thicker hair","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196713259164,"sku":"11199080","price":57.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_11199080-0.png?v=1771209377"},{"product_id":"color-wow-youth-juice-collagen-scalp-treatment-50ml","title":"Color Wow Youth Juice Collagen Scalp Treatment 50ml","description":"Why we love it:\nThe Color Wow Youth Juice Collagen Scalp Treatment is like a youth serum for your hair! This powerful formula nourishes your scalp, promoting thicker, stronger, and more resilient hair. It’s clinically proven to reduce shedding by up to 90% in just 28 days, making it perfect for those struggling with thinning or fragile hair.\n\nHow it works:\nFormulated with a blend of collagen-boosting ingredients, including Procapil and Pycnogenol, this treatment helps protect and regenerate collagen in your scalp. Collagen loss leads to weakened hair follicles, so by maintaining scalp health, it ensures your hair stays strong and full of life. The lightweight formula absorbs quickly with no greasy residue, leaving your scalp feeling refreshed and hydrated.\n\nFrom the experts:\nMaintaining scalp collagen is crucial for strong, youthful hair. As collagen depletes over time, hair follicles weaken, leading to finer, brittle strands. Regular use of Youth Juice Collagen Scalp Treatment will help preserve your scalp’s collagen, stimulating healthier hair growth and reducing shedding. It's a no-grease, no-fuss solution for anyone looking to maintain thicker, fuller hair.\n\nBenefits Include:\n\n90% reported scalp feels healthier*\n90% said hair feels more resilient*\n93% said scalp is more hydrated*\n87% noted hair feels stronger*\n87% said scalp is less irritated*\n80% reported hair feels thicker*\nReduces shedding by up to 90%\nPromotes thicker, stronger hair\nStimulates collagen production in the scalp\nNo greasy feel or buildup\nVegan, free from silicones, oils, and alcohol\n* INVIVO Clinical Study of 30 volunteers over 28 days","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196715061404,"sku":"20038932","price":96.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038932-0.png?v=1771209393"},{"product_id":"color-wow-dream-cocktail-carb-infused-leave-in-treatment-200ml","title":"Color Wow Dream Cocktail Carb-Infused Leave-In Treatment 200ml","description":"Why we love it:\nEnhance and fortify your hair with Color WOW's Dream Cocktail Carb Infused, a leave-in treatment that works to add body and fullness to limp, lifeless, colour-treated hair.\n\nHow it works: \nColour processing often causes hair to lose natural protein mass. To help combat this, the formula delivers a high-carb complex of Corn Starch, Cellulose and Oat Bran that binds to hair's surface to help boost the appearance of fine, lacklustre locks. It utilises a blend of Quinoa and Keratin Protein to create the appearance of thicker, full-bodied hair whilst imparting healthy, mirror-like shine.  The effects of the starch-infused formula are enhanced when hair is heat styled. Similar to ironing with starch (which helps to add substance to flimsy fabrics), the tonic gives hair an improved body, fullness and hold, all without stiffness or stickiness.\n\nFor best results: \nComplement your hair routine by using the Color Wow Color Security Shampoo and either the Color Security Conditioner for fine to normal hair or the Color Security Conditioner for normal to thick hair.  Discover the full Color Wow Collection.\n\nBenefits Include:\n\nFor fine, thin, limp hair that needs body, volume, and texture; hair that can’t hold a style and falls flat\nIdeal for colour-treated hair that has lost mass\nMakes a major difference with just one blow-dry\nInstantly adds mass by bonding a weightless carb-based complex to the hair’s surface\nHeat protection\nUV protection\nPrevent colour-fade\nSulfate free\nCruelty-free","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196715028636,"sku":"20038937","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038937-0.png?v=1771209397"},{"product_id":"color-wow-dream-coat-extra-strength-anti-frizz-treatment-200ml","title":"Color Wow Dream Coat Extra Strength Anti-Frizz Treatment 200ml","description":"Why we love it:\nGet ready to tame unruly frizz and embrace flawless, salon-worthy hair with the Color Wow Extra Strength Dream Coat Anti Frizz Treatment. This game-changing product is your ultimate secret weapon against bad hair days. Say goodbye to frizz and hello to your best hair ever!\n\nHow it works: \nPrepare to be amazed by the science behind the Extra Strength Dream Coat Anti Frizz treatment! This innovative formula works its magic by forming a weightless, invisible \"raincoat\" for your hair, shielding it from humidity-induced frizz. It tames even the most stubborn flyaways and smooths out your locks, providing 24\/7 frizz protection. Additionally, it restores and strengthens your hair, leaving it feeling silky, soft, and oh-so-touchable.\n\nFor best results: \nTo unlock the full potential of your Color Wow Extra Strength Dream Coat Anti Frizz Treatment, keep these tips in mind. Use on damp hair for optimal distribution and coverage. Avoid applying too much product to prevent weighing down your hair. Comb through your hair after application to ensure even distribution. For maximum frizz protection, reapply every 2-3 washes or as needed. Complement your hair routine by using the Color Wow Color Security Shampoo and either the Color Security Conditioner for fine to normal hair or the Color Security Conditioner for normal to thick hair.  Discover the full Color Wow Collection.\n\nBenefits Include:\nFor all hair types, ideal for dry, frizz-prone hair or colour-treated hair\nSmoother, sleeker, and frizz-free hair that lasts\nProtection against humidity, heat, and environmental stressors\nTime-saving styling as your hair stays effortlessly manageable\nEnhanced shine and vitality for a head-turning, healthy-looking mane\nEconomical. Results last through 3-4 shampoos\nSulfate-free\nCruelty-free\nVegan","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196715094172,"sku":"20038936","price":69.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038936-0.png?v=1771209402"},{"product_id":"color-wow-chris-appleton-money-masque-215ml","title":"Color Wow Money Masque 215ml","description":"Why we love it:\nDive into the luxurious experience of the Color Wow Money Masque, where every application feels like a lavish spa day for your hair. Created with the expertise of celebrity stylist Chris Appleton, this masque delivers a stunning, photo-ready finish that makes your hair look like a million bucks. Ideal for anyone craving that extra touch of glamour, it's the secret to turning heads and elevating your hair game.\n\nHow it works: \nThe Money Masque harnesses an innovative blend of blue sea kale, Mediterranean algae, and hydrolyzed vegetable protein, all known for their profound strengthening and revitalising properties. This potent cocktail works deep into the hair cuticles to repair, hydrate, and reinforce strands from the inside out, leaving hair not only protected but also palpably softer and glossier.\n\nFor best results: \nFor the ultimate hair indulgence, use the Money Masque once a week as part of your comprehensive hair care regimen Complement your hair routine by using the Color Wow Color Security Shampoo and either the Color Security Conditioner for fine to normal hair or the Color Security Conditioner for normal to thick hair. Discover the full Color Wow Collection.\n\nBenefits Include:\n\nDeep Hydration: Nourishes each strand for a supple, hydrated feel.\nStrengthening Effect: Fortifies hair, reducing breakage and enhancing resilience.\nEnhanced Shine: Imparts an incredible gloss, making hair look healthy and vibrant.\nLuxurious Texture: Transforms hair texture to feel smooth and lush.\nRevitalizing Ingredients: Packed with sea kale, algae, and proteins to rejuvenate tired hair.\nSulfate-free\nCruelty-free\nGluten-free","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196715126940,"sku":"20038930","price":89.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038930-0.png?v=1771209408"},{"product_id":"color-wow-dream-coat-for-curly-hair-miracle-moisture-mist-200ml","title":"Color Wow Dream Coat for Curly Hair Miracle Moisture Mist 200ml","description":"Why we love it:\nAchieve silky, glossy, perfectly defined curls with the Color WOW Dream Coat for Curly Hair; a super-light, alcohol-free formula that delivers all the combined benefits of outdated gels, serums and heavy creams, rolled into one.  The result of the ‘one-and-done’ styling solution for waves and spirals is perfectly bundled, hydrated, non-crunchy curls with supernatural shine.\n\nHow it works: \nEnriched with the brand’s proprietary Elasta-flex, a trifecta of powerful polymers, that works to moisturise, condition and de-frizz curly locks whilst restoring bounce and ensuring flexible, non-brittle endurance and glossy shine\n\nFor best results: \nComplement your hair routine by using the Color Wow Color Security Shampoo and either the Color Security Conditioner for fine to normal hair or the Color Security Conditioner for normal to thick hair.  Discover the full Color Wow Collection.\n\nBenefits Include:\n\nSuitable for curly and wavy hair\nOne-step solution for frizz-free, crunch-free curls\nCombined benefits of gels + serums + creams without crunchiness, greasiness or weight\nAlcohol-free, non-drying, adds moisture\nHeat Protection\nPrevent colour-fade\nSulfate free\nCruelty-free","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196716372124,"sku":"20038935","price":59.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038935-0.png?v=1771209412"},{"product_id":"color-wow-pop-lock-high-gloss-finish-55ml","title":"Color Wow Pop \u0026 Lock High Gloss Finish 55ml","description":"Why we love it:\nColor Wow Pop and Lock High Gloss Finish is a dream for those seeking frizz-free, ultra-glossy hair. \nThis high-performance glossing serum combines the conditioning benefits of an oil with the high shine of a serum, giving hair that dazzling “first-day” vibrancy. Encased with UV and heat protection, it’s a must-have for glossy, smooth styles that last all day. \n\nFrom the experts:\nPop and Lock is perfect for giving your hair that fresh-from-the-salon shine. The oil-serum combo means you’re conditioning your hair while adding a protective, high-gloss layer. For extra shine and smoothness, use it sparingly on dry hair as a finishing product, focusing on the ends for a glossy, frizz-free look.\n\nBenefits Include:\nIntense, long-lasting shine\nLocks in moisture, leaving hair silky and soft\nTemporarily seals split ends\nUV and heat protection\nHelps prevent colour fade\nSuitable for use on wet or dry hair\nFor all hair types. Ideal for frizzy, dry, dull hair \nCombines the conditioning benefits of an oil with the shine power of a serum\nUltra-light, non-greasy\nSulfate free\nCruelty-free and vegan","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196716404892,"sku":"20038934","price":47.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038934-0.png?v=1771209416"},{"product_id":"color-wow-speed-dry-blow-dry-spray-150ml","title":"Color Wow Speed Dry Blow-Dry Spray 150ml","description":"Why we love it:\nTreat your hair to Color WOW's Speed Dry Blow Dry Spray, a time-saving formula that works to reduce blow dry time whilst protecting colour integrity.\n\nHow it works: \nWith a low pH and alcohol-free formula, the spray expertly traps moisture inside the hair for faster and safer blow drying and delivers a clear, high gloss film on the hair that helps to preserve colour vibrancy. Its protective properties help minimise heat exposure to prevent hair from becoming damaged and colour fading.\n\nor best results: \nComplement your hair routine by using the Color Wow Color Security Shampoo and either the Color Security Conditioner for fine to normal hair or the Color Security Conditioner for normal to thick hair.  Discover the full Color Wow Collection.\n\nBenefits Include:\n\nFor all hair types, especially very long or very thick hair\nIdeal for dry, dehydrated, damaged or colour-treated hair\nReduces drying time (blow-dry or air-dry) by 30% or more\nAlcohol-free\nNew technology works like shrink wrap to squeeze out water without dehydrating hair\nPrevent colour-fade\nHeat Protection\nSulfate free\nCruelty-free","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196716437660,"sku":"20038938","price":54.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038938-0.png?v=1771209419"},{"product_id":"color-wow-xtra-large-bombshell-volumizer-195ml","title":"Color Wow Xtra Large Bombshell Volumizer 195ml","description":"Why we love it:\nProtects coloured-treated hair and injects fine tresses with volume with its kind non-drying volumising technology.  Its non-drying foam thickens each strand without the likes of alcohol or salts.  Instantly thickens and enhances volume that lasts for days.\n\nHow it works: \nIts non-dehydrating foam thickens your strands without the likes of alcohol, salt or resins that typically create volume by forcing up the cuticle. Its proprietary polymer and fortifying bamboo blend surround each strand, creating volume while allowing your cuticles to remain untouched. \n\nFor best results: \nComplement your hair routine by using the Color Wow Color Security Shampoo and either the Color Security Conditioner for fine to normal hair or the Color Security Conditioner for normal to thick hair.  Discover the full Color Wow Collection.\n\nBenefits Include:\n\nFine, thin, limp hair. Ideal for colour-treated, dry, dehydrated, damaged or fragile hair\nFree of alcohol, salt, and drying resins typically used to create volume\nMassive volume plus super healthy hair quality\nLong-lasting\nWeightless\nHeat protection\nUV protection\nPrevent colour-fade\nSulfate free\nCruelty-free","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196716470428,"sku":"20038931","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038931-0.png?v=1771209424"},{"product_id":"color-wow-one-minute-transformation-styling-cream-120ml","title":"Color Wow One-Minute Transformation Styling Cream 120ml","description":"Why we love it:\nTake control of your hair with Color WOW's One Minute Transformation, a non-greasy styling cream that works to smooth, refine and moisturise dry, damaged-looking hair.   Dry, damaged hair appears smoother, polished and transformed into healthy-looking locks.\n\nHow it works: \nDesigned to keep unruly frizz at bay and instantly perfect and refine hair's texture, the waxy cream expertly hydrates and revives to enhance moisture and shine.  Apply to bumps, bends and bed head then either brush or blow-dry the unruly sections for a super quick, smooth, polished refresh\n\nFor best results: \nComplement your hair routine by using the Color Wow Color Security Shampoo and Color Security Conditioner.  Discover the full Color Wow Collection.\n\nBenefits Include:\n\nFor all hair types, ideal for dry, dehydrated, frizzy, coarse or curly hair\nInstant on-the-spot frizz fix\nNo waxy, greasy build-up on hair\nHeat protection\nUV protection\nSulfate free\nCruelty-free\nVegan","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196717224092,"sku":"20038939","price":54.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038939-0.png?v=1771209428"},{"product_id":"color-wow-color-control-purple-toning-styling-foam-200ml","title":"Color Wow Color Control Purple Toning + Styling Foam 200ml","description":"Why we love it:\nKeep your blonde looking fresh and brass-free with Color Wow Color Control Toning and Styling Foam – Blonde. This innovative, mess-free foam neutralises yellow tones while delivering lightweight styling hold for soft, bouncy hair.\n\nHow it works:\nThe lavender-tinted formula deposits colour-correcting pigments to counteract brassiness, restoring cool, bright blonde and grey tones. Unlike traditional purple shampoos, this alcohol-free, conditioning foam works without drying out hair, leaving it silky and manageable.\n\nFrom the experts:\n“For the best toning results, apply to hair that’s towel-dried rather than soaking wet—this helps the pigments absorb more effectively for a cooler blonde.”\n\nBenefits include:\n\nInstantly tones brassy, yellow hues\nLightweight, non-crunchy formula\nAdds softness and shine without drying\nSuitable for use on wet or dry hair\nAlcohol-free, sulphate-free, vegan-friendly","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46196720140444,"sku":"20038941","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8902\/5948\/files\/GXH_20038941-0.png?v=1771209432"}],"url":"https:\/\/www.lifepharmacy.co.nz\/collections\/15-off-color-wow.oembed","provider":"Life Pharmacy","version":"1.0","type":"link"}