Skincare tips for women in their 40s

Skincare tips for women in their 40s

Once we move into our 40s, our life experience begins to show in our face.

Brows and lashes become sparser, lips begin to thin, expression lines deepen and lengthen, and there can be a loss of volume in the cheek area, coupled with a loss of definition to the jawline.

The skin becomes drier and loses luminosity and skin tone can become uneven. These are all natural processes of ageing, but factors such as sun exposure and stress can accelerate them. While this all sounds rather depressing, there are many things we can do to minimise the appearance of some of these changes and enhance our natural beauty.


Don’t wait until you notice significant changes to reassess your skincare regime. Have your skin analysed every two to three years. Talk to beauty advisors at Unichem or Life Pharmacy, who can recognise what your skin is doing and what products it needs.

While every face is different, all women in their forties need anti-ageing skincare products that are specific and targeted.  When you’re younger your main concern is to control oil. As you get older that starts to change and you need more products with active ingredients that energise and work for the skin.

Active ingredients to look for in your skincare products:

  • Antioxidant vitamins, such as vitamins A, C and E to protect from free-radical damage. Vitamin A (retinol) will even out skin tone and smooth and firm the skin.
  • Peptides, especially those focused on boosting collagen production and reducing skin-damaging glycation reactions.
  • Exfoliants that gently resurface the skin – lactic acid in a creamy cleanser makes for a quick two-in-one skin treatment.
  • Yeast-based ingredients Yeast has a cellular structure similar to human cells; when applied topically it hydrates and brightens.
  • Hyaluronic acid is a moisture-binding ingredient.
  • Probiotics Applied topically they act like a “protective shield” on the surface of the skin.
  • Plant-based extracts and oils such as rosehip, grapeseed, soya and linseed.


Source: Living Well magazine, Issue 05, Winter 2016.

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